Boom for online fashion firm ASOS
13:07 Edit This 31 Comments »
a. Possible reasons for the success of ASOS
The first main reason is price. Most of people realize that buying products online is much cheaper than in shops. The main reason for that are comparatively very low costs. So the price is usually cheaper that in real shops. And more people are likely to buy cheaper products, because of crisis.
I have visited their website and it is really attracted me. Because the main page looks like fashion magazine’s cover, and probably consumers are thinking that there are products with good quality, celebrity related brands etc. And it is very convenient, because all clothes you can see on models.
b. Who the main competitors are
Probably the main competitors are similar online shops, like e-bay and other online shops.
c. Strengths and weaknesses of their products
As I mentioned before the most valuable strength is comparatively low price. The second advantage is that all clothes are shown on models and are looking very nice(probably a lot of them wouldn’t look very niche on a tab). Also you don’t have to go out of your house to buy some stuff. And again their site looks very attractive and you think that you are just on the point of buying something!
The main disadvantage is uncertainty. For example if you are buying online at first time you don’t know much about quality, how this clothes will fit on you etc. And you have to wait certain time to get your delivery.
d. What steps can they take to ensure continued success?
• Make some discounts for usual clients
• To make possible to consumer to change already bought product, but on the
condition that they will buy another good with the same price or more.
• Some special events like: “You are the 100000 purchaser! And you get something something….”
• Make accumulation of money. For example with one purchase I can get some amount of money
The first main reason is price. Most of people realize that buying products online is much cheaper than in shops. The main reason for that are comparatively very low costs. So the price is usually cheaper that in real shops. And more people are likely to buy cheaper products, because of crisis.
I have visited their website and it is really attracted me. Because the main page looks like fashion magazine’s cover, and probably consumers are thinking that there are products with good quality, celebrity related brands etc. And it is very convenient, because all clothes you can see on models.
b. Who the main competitors are
Probably the main competitors are similar online shops, like e-bay and other online shops.
c. Strengths and weaknesses of their products
As I mentioned before the most valuable strength is comparatively low price. The second advantage is that all clothes are shown on models and are looking very nice(probably a lot of them wouldn’t look very niche on a tab). Also you don’t have to go out of your house to buy some stuff. And again their site looks very attractive and you think that you are just on the point of buying something!
The main disadvantage is uncertainty. For example if you are buying online at first time you don’t know much about quality, how this clothes will fit on you etc. And you have to wait certain time to get your delivery.
d. What steps can they take to ensure continued success?
• Make some discounts for usual clients
• To make possible to consumer to change already bought product, but on the
condition that they will buy another good with the same price or more.
• Some special events like: “You are the 100000 purchaser! And you get something something….”
• Make accumulation of money. For example with one purchase I can get some amount of money
31 comments:
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