How to keep generation Y motivated?

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At first what is generation Y? The generation Y is a people Born between 1977 and 1994, Gen Y makes up over 20% of today’s population.

After reading the article “Motivating Gen Y” and listening the podcast I nearly have clear understanding of the generation Y and X. The generation Y is indeed dynamic, creative, intelligent and highly motivated. They also have these kinds of characteristics: they are looking for work/life balance, want to be heard and valued, they need regular recognition, and want to work somewhere fun and they are motivated by challenge and a collaborative environment.

In the article about Gen Y Carolyn Douglas mentioned about one of his gen Y workers. She was 25 years old and she was thinking about dismissing from her current work. And her boss motivated her by creating growth opportunities. She was excellent at organization, so he got her involved into this kind of work.

So from the example above, we can say that Generation Y is motivated by getting new opportunities, achieving new and new aims in their life, develop their knowledge and getting new comprehensions, but NOT staying at the same level.

To find how Generation Y and Generation X are getting on together, Adam Jones talked to Tammy Erikson (in the podcast). Also they were speaking about how they behave in the work space, and what makes the generation Y distinctive.

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